We-think:
Innovation by the masses not for the masses.
"If the 20th century marked the rise of mass consumerism, one feature of
the 21st century will be the rise of the mass participation economy:
innovation by the masses not for the masses. Now innovation and creativity are becoming mass
activities, dispersed across society. We-think is an effort to
understand this new culture, where these new ways of organizing
ourselves have come from and where they might lead. In a participation economy people want not services and goods,
delivered to them, but tools so they can take part and places in which
they can play, share, debate with others...They could change not just the way that the media, software and
entertainment works but also the way we organise education, health
care, cities and indeed the political system."