toy box

My Starbucks Idea

Just found that Starbucks have been mining consumers' brain for their next big ideas! My Starbucks Idea is an easy to navigate website where you can share your idea, vote for your favorite ones and... to see the progress of how these ideas get implemented in "Idea in Action" blog. Great way to implement transparency through brand innovation process.

Scion Speak

Scion Speak. Make your own scion badge. You can go to WATCH and see couple video clips about "making of this website". They said that they did focus group to refine the design for these badges. That made me think... maybe focus group works when the target market is cult.

Then that got me thinking more...about cult. How do we make cult around? What is the essential ingredients for cult to exist? Wouldn't it a powerful tool if we can figure out the essence and strategy of how to create the cult? Any suggestions on book/resources about this topic??

Apple cult

There's a new documentary all about the cult that surrounds the Apple brand.  We sure do love our mac...

nau: story-telling

We thought this short clip from nau about their philosophy is a really nice story-telling technique. Check it out and let us know what you think.

I am the media slide show

I Am The Media

Great story on brand, story and media.
From: alainthys, 7 months ago

| View | Upload your own

 

Straw art

Our friend brought this when she was visiting CA couple weeks ago. Straw art! She found it at Thai restaurant where they were giving these to their customers who ordered drinks. Talk about customer service...It's really intricate and almost looks like a ceramic piece